Brand and Packaging design for Bugs Bunny Builders

Logo Design, Package Design, Typography

Graphic Designer: Crysi Jean Bamberger @ Ronin Design Co.
Art Direction: Ricky Roe and Adam Pagano
Client: Warner Bros.

At Ronin Design Co., the team got the chance to work on the logo and packaging design for Bugs Bunny Builders. The client wanted to show the playfulness of building objects and construction with the classic wacky cast of Looney Toons.

Logo Development

Below are my contributions to the logo development phase. I wanted to show fun cartoony type blended with characteristics of construction and the tools the Looney Toon friends use.
Final logo on packaging went with the direction made by Ricky Roe.

Sketches
Rough vector

Packaging Development

For packaging, because of the simplistic style, we submitted rough vector layouts. The window of the box was influenced by a TV screen shown in the concept art of the interior of the building.

BB_Window_Box_A2.jpg
BB_Window_Box_B.jpg
BB_Window_Box_C2.jpg

Packaging Development 2nd round

Variations of the final direction the client went with.

BB_Window_Box_A4.jpg
BB_Window_Box_A5.jpg
BB_Window_Box_A6.jpg
BB_Window_Box_1B.jpg
BB_Window_Box_1D.jpg
Bugs_bunny_header.jpg
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